Is this system actually more sustainable?Updated 5 months ago

It sure is. After four years in business, we realised that our original closed-loop model wasn’t the best solution for tackling the plastic problem.

Why the change? We’re numbers people, and the facts don’t lie. Only about 42% of pouches were being returned—the rest ended up as single-use plastic in landfill. Plus, the old system generated higher carbon emissions from shipping and cleaning than we’d like. Not ideal.

So, we spent two years developing ForeverFill™, a world-first, paper-based refill system that turns everyday chores into impactful change. Here’s why  it’s the more sustainable choice:

• With 97% less plastic and a 75% lower carbon footprint, our paper-based refills are a major upgrade from the old system.
• Concentrated formulas and lightweight packaging reduce transport emissions. 
• Paper refills can now easily be recycled at home. No more returning plastic pouches for cleaning and refilling.. 
• Every purchase supercharges our cleanups. Every product sold removes 10 water bottles’ worth of waste from the ocean. .
• Forever Bottles are built to last, reducing the need for frequent replacements and minimising long-term waste.
• The new system promotes mindful, sustainable habits at home.  

In short, the benefits of upgrading to ForeverFill™ quickly offset the one-time impact of switching. That’s a win for you and the planet.