Why did you move away from the circular model?Updated 2 days ago

When we kicked off Zero Co four years ago, we believed a circular system was the magic bullet to solve the global waste problem. You order, we deliver, you return, we refill. Simple, right?

Well, after a few years in the trenches, diving deep into data and new research, we discovered some flaws in our closed-loop model:

• Carbon intensive: our system was burning more carbon than we liked.  
• Water intensive: our pouch cleaning was using more water than we liked. 
• Inconvenient: storing pouches and then sending them back was tedious. Only 42% of our customers were returning pouches which means 58% of our pouches were single-use plastic.
• Too much single-use plastic: yep, the irony isn't lost on us.

So, we spent 2 years reimagining Zero Co from the ground up to make sustainability more convenient for you, better for the planet and more impactful than ever before.

Our world-first paper based refill system, ForeverFill™️, slashes plastic use by up to 97% compared to other brands, cuts our freight emissions by 75% and lowers product prices by up to 20%. That's a win-win-win right there.